James Derrick and the panel will explore the key challenges faced by IT Asset Disposition (ITAD) companies in data sanitisation, focusing on regulatory compliance, technological advancements, and client expectations. As data security becomes increasingly critical, ITADs must navigate these complexities to ensure secure data erasure. Specific challenges include handling IoT devices with unique storage features, addressing data security for remote workers, managing smart home devices containing personal data, and ensuring their proper disposal. Despite these hurdles, the growing market and heightened demand for data privacy compliance present significant opportunities for ITADs to adapt and thrive.